diff --git a/ledflasher.mk b/ledflasher.mk
index bccae429ab01c41cca14ffc22ca690b7c7d39385..383bbb60a3946522e13c6399a6a9f2b72bac4a9c 100644
--- a/ledflasher.mk
+++ b/ledflasher.mk
@@ -31,9 +31,10 @@ PRODUCT_COPY_FILES += \
 
 BOARD_SEPOLICY_DIRS := $(BOARD_SEPOLICY_DIRS) $(LOCAL_PATH)/sepolicy
 
+BRILLO_PRODUCT_ID := developer-boards:brillo-starter-board-qualcomm
+
 # Adds some product specific properties.
 # * ro.product.build_target_id is the id of this project, used by the backends
 #   to route metrics/crash reports to the right customer.
 PRODUCT_PROPERTY_OVERRIDES += \
-  ro.product.product_id=developer-boards:brillo-starter-board-qualcomm \
   crash_reporter.server=https://clients2.google.com/bc/report \